Website type, main goal, approximate budget, and target timeline if you have one. That is enough to begin the conversation realistically without unnecessary back and forth.
Contact
If you need a stronger digital presence, the first step is a short and clear inquiry.
Send the basic project information and you will get a reply with a proposed direction, likely scope, and the next steps.
The next step is a reply with a suggested direction, likely scope, and extra questions only if they are genuinely needed for a more precise brief.